by Coop Cooper
It sounds too good to be true, having the option to watch unlimited movies at at theater for only $9.95 a month. That's exactly what Mitch Lowe, one of the founders of Netflix, is peddling to the masses. Founded in 2011, the services immediately felt resistance from theater chains over the concept. After a long 'beta-trial' process which included testing different price options which ranged from $20 low-price options to $99 a month in some locations. Two weeks ago, MoviePass announced the new $10 a month pricing option and consumers scrambled to sign up, crashing the MoviePass website and opening the discussion as to how this was going to work for consumers and how MoviePass, and theater chains, were going to make money off of this risky venture...Image may be NSFW.
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